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We found these plants in a nursery last summer (2020) and liked them so much that we decided to purchase seeds so that we could have as many for the flower gardens as we wanted. Seeds were started in on a window sill before last frost as indicated, and plants took transplant well. Once blooming starts, it does not stop until a hard frost. Deadheading is not necessary. We now have small "shrubs" filled with hundreds of tiny sunflower-like blooms. Several of the larger plants sustained breakage due to storms a few weeks ago, but the blossoms are found all through the plants, not just on the outer surface of the branches, so they still look great. Plants seem to grow best in full sun in our Zone 6B garden. Soil is amended with a small layer of mushroom/topsoil mix each spring, and we use half-strength all-purpose fertilizer weekly, although I'm not sure it would be necessary for these care-free plants.